We’re looking for a creative and results-driven Freelance Brand Strategist to join our team on a contract basis (2.5 days per week). We are looking for someone support our strategy and implement it into day-to-day marketing activities. If you are experienced in storytelling, content strategy, and social media, this role offers the opportunity to make a real impact in the sustainable and circular fashion space.

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Location: Greater London

Availability: This is a freelance / contract position for 2.5 days / week

 

About Us:

The Seam is a UK based startup revolutionising the world of care and repair. Founded in 2020, quickly becoming the UK’s most popular fashion repair service and the partner of choice for global retailers such as Net-a-Porter, COS, Veja and more.

 

With the rapid rise in more conscious consumerism, demand for care & repair services is growing fast. Our mission is to enable the new culture of care by improving access to much needed skills.

 

There are approx 1 million sewing machines in homes across the UK. The Seam technology platform connects people wanting to earn money with their sewing skills (aka Makers) with local customers in need of their help. From sneaker cleaning to leather restoration, bespoke tailoring, sizing alterations, embroidery, shoe repair and knitwear mending, there’s a specialist and vetted Maker for every job.

 

Key Responsibilities: 

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Brand and customer acquisition strategy:

• Help drive our customer acquisition strategy, support The Seam to establish itself from start-up to household name

• Refresh our brand identity across our channels

• Design graphics and write copy for digital platforms.

• Maintain and update marketing content on the website.

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Email Marketing:

• Plan and execute email marketing campaigns.

• Write and design newsletters aligned with brand messaging.

• Manage audience segmentation.

 

PR & Partnerships:

• Identify and collaborate with influencers and journalists.

• Coordinate gifted services and promotional campaigns.

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About You:

• Proven experience in brand strategy, content creation, and community engagement.

• Strong copywriting and storytelling skills.

• Proficiency in graphic design and video editing.

• Experience with email marketing and website management.

• Comfortable working independently and managing projects proactively.

• Passion for sustainability and circular fashion is a plus!

 

Details:

• Contract: Freelance, 2.5 days per week

• Hybrid-working in London, with occasional in-person content shoots based in London.

• Competitive day rate based on experience.​

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How to Apply:

Send us an email to bronwyn@theseam.uk with the subject line "Freelance marketing specialist". Please include your CV and portfolio or other examples of your work, as well as your day rate.